Wendy Gilch is a consumer advocate and thought leader in residential real estate, recognized for her commitment to transparency and consumer protection in a notoriously opaque industry. Drawing on her own experiences navigating real estate challenges, she began investigating and exposing industry practices over the past decade. Her work quickly garnered both local and national attention, capturing the interest of major media outlets and earning her a reputation as a trusted voice for change.

Gilch’s initial efforts focused on empowering ethical brokers and agents committed to fair treatment of consumers. She founded SellingLater, an organization dedicated to promoting transparency and accountability in real estate transactions. This initiative not only connected her with like-minded professionals but also deepened her understanding of widespread systemic issues, leading her to broaden her advocacy efforts.

Through SellingLater, her podcast Real Estate REPlay, and her role as Deputy Director of the consumer advocacy group C.A.A.R.E., which she joined in early 2024, Gilch has become a key resource for uncovering and addressing inequities in real estate practices. Her research, articles, and interviews have informed national media coverage, industry discussions, and consumer education. She is a sought-after speaker, having presented to national industry groups, and her insights have been featured on prominent podcasts and in the trade press.

Wendy Gilch holds a bachelor’s degree from Slippery Rock University and continues to be a leading voice driving innovation and accountability in real estate for the benefit of consumers and professionals alike.